Tag: Research

At Liftopia we are firm believers in the value of advance commitment - if a customer is willing to commit to skiing for 3 consecutive days in advance, they should pay less than a customer coming to the window 3 days in a row.

This summer we at Liftopia made our largest marketing push ever to promote sales of summer activities at ski resort destinations in North America. This is a nascent line of business for ski areas, and we want to support it as best we can! We decided to take a closer look at this group of customers who bought summer activities at resorts like mountain biking, water park admissions, zip lining, scenic chairlift rides, and more. Were they in-state or were they from out-of-state?

This presentation is an excerpt from material our CEO, Evan Reece, presented at the 2016 National Ski Ares Association conference in Nashville. Read about trends in pricing from the 2015-16 and what we predict you’ll see in the 2016-17 season.

Winter sports lovers don’t mind traveling to get great days of skiing or riding. While many hit the road to spend a week at their dream mountain, others want to explore multiple mountains in the same trip. We at Liftopia wanted to learn more about this second group, those seeking a ‘winter safari’ experience.