Sticking Close to Home or Crossing State Lines: A Look at Summer vs Winter Customers
This summer we at Liftopia made our largest marketing push ever to promote sales of summer activities at ski resort destinations in North America. This is a nascent line of business for ski areas, and we want to support it as best we can! We decided to take a closer look at this group of customers who bought summer activities at resorts like mountain biking, water park admissions, zip lining, scenic chairlift rides, and more. Were they in-state or were they from out-of-state?
CASE STUDY: The “Ski Safari”
Winter sports lovers don’t mind traveling to get great days of skiing or riding. While many hit the road to spend a week at their dream mountain, others want to explore multiple mountains in the same trip. We at Liftopia wanted to learn more about this second group, those seeking a ‘winter safari’ experience.