Why do resorts and attractions love dynamic pricing?

Hand writing with a quill

Let us count the ways.

Dynamic pricing is more prevalent than ever across many industries. In a prior post, Catalate CEO, Evan Reece, went into detail on how businesses from Disney, to ski resorts, water parks, golf courses and more continue are embracing increasingly sophisticated pricing models to drive greater pre-sale volume and ultimately, more revenue. 

When we start working with a new attraction or ski resort, we hear a lot about what each partner’s specific goals are for switching to dynamic pricing from a previous strategy. We thought we’d share the top reasons we hear most frequently from our partners about why they’ve chosen to go dynamic. It’s worth noting that these goals are not specific to a particular industry. We actually have heard similar things from ski resorts to waterparks. Owners/operators of ticketing businesses of all kinds have recognized the benefits, both financial and operational of using dynamic pricing to drive pre-sales. Here are the most common reasons to implement a dynamic strategy that we hear from partners:

  1. I want to insulate my business against unpredictable weather
  2. I want to drive visitation to slower days by pricing those days appropriately for demand
  3. I want to reduce waiting time at the ticket window for my customers
  4. I want to move away from traditional discount methods to get the most out of my best days

Do any of these sound like something you’d like to accomplish? We’d love to hear from you.

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