Why Advance Purchase for Lift Tickets is Important


A smart and effective advanced purchase strategy gives you operational and financial predictability. Advance purchase keeps people from changing their minds – due to a hangover, oversleeping or sore legs from the previous day. It locks in their visits and allows you to inform staffing needs. Advance purchase reduces weather impact – the snow is not good enough, it’s too cloudy, it’s too warm or too cold. A good advance purchase strategy pushes revenue peaks higher and creates shallower revenue valleys. With advance purchase, you sell where and how your customers increasingly want to buy and your ski area is able to collect valuable consumer data in the process. Advance purchase allows your ski area to capture revenue earlier in the season, grow ticket yield and most importantly, generate more overall revenue.



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