Revenue
Maximize revenue for every individual day by treating each day as its own opportunity

Pricing
Price your products and date to shift consumer behavior and create urgency

Familiarity
Sell the way customers are used to buying (i.e. airplane tickets and hotel rooms etc.)

Strategy
Offer a tiered pricing strategy so prices go up with demand

Opportunity
Avoid low-commitment, low-yield discounts

Clarity
Clearly communicate “Buy in Advance and Save”