Get More Direct Bookings with Google Things to do

Have you heard? Google Things to do is here, helping ticketing businesses surface their products to the hundreds of millions of people who turn to Google for their travel needs. Catalate is excited to be one of the exclusive connectivity partners that help ticketing businesses list their tickets on Google, and can’t wait to tell you all about it. Let’s dive into everything you need to know about listing your tickets and experiences on Google Things to Do (GTTD).

What is Google Things to do?

Google Things to do is a new platform for finding fun activities, making it easier than ever before for customers to discover and book fun experiences at your business. It’s an exciting new way to sell tickets directly from Google Search results, sending clicks straight to your online store and increasing direct bookings.

The program allows you to connect with millions of people using Google Search, Google Maps, and Google My Business every day, driving them to purchase tickets directly on your online store.

Whether customers are looking for something new to do with friends or searching for ways to entertain visiting family on the weekend, GTTD will help them find the perfect activity, and make it easy to book their tickets to the activity of their choice.

What does GTTD to do look like? 

Customers can discover your business by searching by location or interest, exploring curated content like top-rated activities, or simply scrolling through the feeds of nearby attractions, cities and countries and browsing available tickets and prices. When a customer chooses the ticket, they will be directed directly to your online store for purchase. Hint: our Cloud Store partners benefit from higher revenue and conversion rates by using Catalate’s proprietary dynamic pricing strategy to drive the most intelligent ticket pricing.

Above – tickets are displayed on the Google Things to do interface. Below – customers are directed directly to your e-commerce system after clicking the tickets on Google Things to do.

Why should I use Google Things to do?

Google processes over 8.5 billion searches every day, so your tickets will be in front of millions of people who perform travel-related searches on Google daily. Since traffic is directed from Google to your own store, you’ll own the full customer experience, get more direct sales, and acquire data from customer purchases. With increased highly-qualified traffic sourced by Google, you can reach more people at a lower cost of acquisition.

How do I get my tickets on Things to do?

In order to list your products on GTTD, you need to be partnered with a registered Google connectivity partner like Catalate. Our existing Cloud Store partners are already driving more qualified web traffic directly to where customers are starting their search. 

If you’re interested in expanding your marketing reach on Google Things to do but aren’t yet a Catalate partner, you’re in the right place! As a preferred connectivity partner to Google, we’ll make sure your online store shows as the “Official Tickets” offering with just a few simple steps. To learn more about getting listed on Google Things to do with Catalate, reach out here.

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