In a couple weeks, our end of season reports will be ready for our partners. With the unexpected change of events this spring, we know the numbers are going to look a little bit different from what we all expected. It’s always important to reflect back on the season, though, so to help get you ready, we’re reviewing three metrics that we’ll focus on in these reports and what they mean for your ski area.
RevPASS = Revenue / (Uphill Capacity * Days in Range)
RevPASS is a metric that allows you to measure your e-commerce performance normalized for the size of resort (where size is measured by Uphill Capacity) and the number of days of operation.
RevPASS is used throughout our end of season reports to show how your resort performed relative to others within the Liftopia network seperately on Liftopia.com and Cloud Store. You’ll be able to compare your season’s revenue to other resorts who may have a different capacity or operated a different number of days. That is the beauty of RevPASS – it normalizes for size and duration.
#2 Demand Capture (DC)
Demand Capture = Guest Days / Searches
Demand capture provides a measure of conversion at the trip-day level, allowing you to examine the performance of specific dates relative to one another. Demand capture can be used to highlight days may be under or over performing for pricing optimization.
In your end of season report, you’ll see daily demand capture used to measure how well each day converted
# 3 Revenue per Search (RPS)
Revenue per Search = Revenue / Searches
Revenue per search helps translate demand capture into dollars and cents. It helps account for product and price differences that don’t show up in demand capture, as well as give an indication of average order size.